Our team collaborated with multicultural agency VRTC to create an experiential campaign strategy for AeroMexico Airlines to activate across California. We strategized to create a unique footprint that could transport attendees on board an AeroMexico 777 airbus and also, to a beach destination in Acapulco, Mexico. In addition to festival and sponsorship events, our team was also successful in securing events at multiple airports. 

• Secured exclusive engagement at major airports including Ontario International, Sacramento International, and Los Angeles International.

• Managed sponsorship at 20+ large venue events including at Mariachi USA in Hollywood Bowl and Castro Street Festival. 

• Achieved 450K impressions through survey and social media share. 

• Footprint included branded phone charging station, .gif station, and dual footprint stations.