Our team collaborated with multicultural agency VRTC to create an experiential campaign strategy for AeroMexico Airlines to activate across California. We strategized to create a unique footprint that could transport attendees on board an AeroMexico 777 airbus and also, to a beach destination in Acapulco, Mexico. In addition to festival and sponsorship events, our team was also successful in securing events at multiple airports.
Secured exclusive engagement at major airports including Ontario International, Sacramento International, and Los Angeles International.
Managed sponsorship at 20+ large venue events including at Mariachi USA in Hollywood Bowl and Castro Street Festival.
Achieved 450K impressions through survey and social media share.
Footprint included branded phone charging station, .gif station, and dual footprint stations.
AeroMexico Airlines Experiential Program